Real Meat Broth 100g x 12: A B2B Buyer’s Guide to Product Specifications, Packaging, and Use
Real Meat Broth 100g x 12 describes a pet food product supplied as individual 100 g portions, with 12 portions in a pack or case if the “x 12” format is confirmed by the supplier. On that basis, the combined net product weight is 1.2 kg per 12-unit pack, excluding packaging. For B2B buyers, the key checks are the recipe and intended use, the exact meaning of the pack format, the packaging and labeling requirements, and the commercial terms for the target market.
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This guide is for importers, distributors, retailers, and private-label pet food brands evaluating the product for sourcing or resale. EASA can discuss product specifications and supply requirements with buyers, but final details should be confirmed against the current product specification, label, and quotation.
Key Takeaways
- Confirm whether “100g x 12” means 12 individual 100 g units per retail pack, shipping case, or other sales unit.
- Check the ingredient declaration, nutritional information, intended feeding role, storage instructions, and market-specific labeling before placing an order.
- Request written confirmation of packaging, MOQ, lead time, pricing basis, and available customization; these terms can vary by order and destination.
What Is Real Meat Broth 100g x 12?
Real Meat Broth is a broth-style pet food product identified by a 100 g unit size and a 12-unit format. Depending on its confirmed recipe and label, buyers may position it as a complementary food, meal accompaniment, or topper rather than assuming it is a complete diet. The product’s precise nutritional role must be verified from its approved specification and packaging.
Product Format and Intended Use
The individual portion format can support controlled serving and convenient handling, while broth may be offered alongside a pet’s regular food. Buyers should not infer suitability for every animal, life stage, or dietary need from the product name alone. Confirm the species, feeding instructions, and any relevant ingredient or nutritional information with the supplier before making claims or recommending use.
Specifications Buyers Should Confirm
A product name and pack size are not a complete procurement specification. Before comparing suppliers, request a current document that identifies the recipe, product form, packaging configuration, storage requirements, and label details. Use the same checklist for every quotation so that differences in price or pack format can be assessed fairly.
| Specification area | What to confirm | Why it matters |
|---|---|---|
| Unit and pack size | Whether the format is 100 g per unit and 12 units per retail pack, case, or other unit | Prevents errors in price comparison, inventory planning, and product listings |
| Recipe and ingredients | Ingredient list, meat or broth description, and any declared additives | Supports label review, buyer requirements, and accurate product communication |
| Nutrition and feeding role | Guaranteed analysis or nutritional information, intended species, and feeding guidance | Clarifies whether the item is complementary or intended for another role |
| Packaging | Primary container type, closure, case configuration, and packaging artwork options | Informs handling, presentation, shipping, and private-label planning |
| Storage and shelf life | Unopened and after-opening instructions, date coding, and confirmed shelf life | Helps buyers assess warehousing and distribution requirements |
Packaging and Case-Format Considerations
The phrase “100g x 12” can describe different sales units across suppliers, so buyers should verify what the 12 refers to before creating a purchase order. If it means 12 portions of 100 g each, the pack contains 1,200 g, or 1.2 kg, of product net weight. This calculation does not include the weight of containers, labels, or outer packaging.
Primary and Secondary Packaging
Ask the supplier to identify the primary container and how individual units are grouped for sale and shipment. Request details on the outer case, unit count, case dimensions, and gross weight when these are needed for logistics or warehouse planning. Packaging material, closure type, and print options should be treated as product-specific details rather than assumed from the word “broth.”
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Matching the Product to Your Market
For retailers and distributors, portion size, shelf presentation, and pack count can influence how a product fits an existing assortment. For private-label buyers, the recipe, packaging format, artwork, and target-market language all need to align with the intended sales channel. For food-service or other institutional buyers, handling instructions and ordering units may be more important than consumer-facing design.
Review Label and Regulatory Requirements
Label rules vary by destination and product classification, so buyers should review the proposed label with their qualified regulatory or import contact. Check the required language, ingredient and nutrition declarations, feeding instructions, net quantity, manufacturer or responsible-party details, and any country-specific information. Do not make claims about health benefits, nutritional completeness, or suitability unless they are supported by the approved product documentation and permitted in the market.
A Practical Selection Framework
- Define the sales unit. Confirm whether you are ordering 12 individual units, a 12-unit retail pack, or a shipping case containing 12 units.
- Confirm the product role. Establish species, intended feeding use, and whether the product is complementary or complete, based on supplier documentation.
- Check the formula and label. Review the ingredient and nutrition details against your customer and market requirements.
- Evaluate packaging needs. Confirm container format, case configuration, artwork responsibilities, and any customization options.
- Compare landed sourcing terms. Review price basis, MOQ, lead time, shipping configuration, and required import documents together rather than comparing unit price alone.
Pricing, MOQ, and Lead Time
Pricing for Real Meat Broth 100g x 12 depends on the confirmed recipe, packaging, order quantity, destination, and commercial terms. MOQ and production or delivery lead time should be obtained in a dated quotation rather than assumed from the product format. Buyers should also clarify whether quoted prices cover only the product or include specific packaging, labeling, freight, or other services.
For a reliable comparison, ask each supplier to quote using the same unit of measure and delivery basis. Confirm whether the quotation is priced per individual 100 g unit, 12-unit pack, or shipping case, and whether taxes or freight are excluded. If private labeling is required, ask how artwork approval and packaging procurement affect the minimum order and schedule.
Supplier Evaluation Checklist
- Can the supplier provide a current product specification and ingredient information?
- Is the 100 g x 12 configuration clearly defined in the quotation and packing details?
- Can the supplier explain which packaging and private-label options are available for this product?
- Are storage instructions, date coding, and shelf-life details documented?
- Are MOQ, lead time, payment terms, and delivery basis stated clearly?
- Can the supplier support document review for the destination market without making unsupported compliance guarantees?
Working with EASA
EASA works with B2B buyers evaluating pet food products, including Real Meat Broth 100g x 12. Buyers can share their target market, expected order format, packaging preferences, and private-label needs to help define the information required for a quotation. Product-specific availability, customization, and commercial terms should be confirmed directly for each inquiry.
Conclusion: What to Do Before You Buy
Real Meat Broth 100g x 12 can be assessed as a portioned broth-style pet food product, but the product name alone does not establish its recipe, nutritional role, packaging material, or supply terms. First, confirm that the 12-unit format and 100 g net weight match your purchasing and sales plans. Then review the product specification, label, storage guidance, and written quotation before committing to an order.
To take the next step, send EASA your destination market, intended sales channel, required pack configuration, and any private-label or documentation needs. This gives both parties a clear basis to discuss product fit, packaging, MOQ, lead time, and pricing without relying on assumptions.



